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News>Personal Branding

Personal branding in the Future Workplace: A crucial Skill
December 4, 2012 - If you are planning to interview applicants next year at your company, here’s an important question: Would you rather hire someone with a high IQ or a high Klout score?

Increasingly, employers are counting the two as equally valuable. As we move from a knowledge economy to a social economy, companies have begun to weigh applicants’ “personal branding” skills just as heavily as they weigh core job capabilities and traditional qualifications

Having a good Klout score can boost the appeal of applicants in the hiring process, and that in fact high scores had already helped many socially skilled job-seekers land positions.

So, as social capital becomes a valuable credential in more professional fields, indicators like Klout scores have emerged as a convenient way for employers to screen applicants for their ability to build a personal brand and become an “Influencer” in their area of expertise.

Source: "Personal branding in the future workplace: a crucial skill for employers and recruiters alike", Forbes, December 4, 2012


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